Before it makes it to your plate, American Lamb is raised by farmers and ranchers with a shared connection to caring for the land, the animals, and the local communities they serve across America. The nation’s shepherds and their families help to sustain working farmland and farm communities. Stewards of The Land follows family farmers and ranchers throughout the U.S. who are passionate about producing high quality protein in a way that sustains industry, supports communities, and preserves our land and ecological resources for future generations.

From large scale range operations in the west to smaller farm flocks in the east, raising sheep improves the quality of our land, supports rural communities, and provides food and fiber for our nation.

Stewards of The Land was produced by Louisville-based food & beverage creative house Neon Bites on behalf of the American Lamb Board.