Homeboy Sandman – Monument

This is absorbing slow-burn of a video for New York rapper Homeboy Sandman begins with his phone conversations with various friends, family and associates around the city. Then it reveals that the recipients of those calls have something else in common. And it builds to a climax on a Brooklyn beachfront, and the fulfillment of the theme and title of the song, Monument.

Director’s Vision

We see the world where people who surround us every day, who create something small and big and go unnoticed. Each of them believes in something and everyone has a hope. A monument is a result, a tribute to something from the past, unshakable, but with a message to the future.