We live in an era where transparent communication is crucial, yet it is seemingly becoming less valued as an essential component to human life. Uncovering the importance of social interaction, CBE Psychologist Cary Cooper and Linguist Bencie Woll explain the implications of a lack of interaction and assess the current social media climate. Why did London’s “Tube Chat” Badge go so horribly wrong? The potential realities that threaten generations to come are considered, as well as the strong correlation between Brexit, Donald Trump and the closed and hostile attitude we are experiencing in our daily lives.