Much like any other industry, the short movie sector has seen the growing influence of technology over the past couple of decades. These innovations have allowed storytellers to change their approach to how they tell impactful stories, as well as affecting how movies are distributed and consumed. In this article, we’ll take a deeper look at innovations that have transformed the industry.
Redefining Creativity
An article about changes to filmmaking couldn’t start without mentioning AI. There are many ways that writers can embrace generative AI. The scripting and editing process can be polished with apps like ChatGPT, allowing writers to focus on creativity, but even their ideas may be influenced by AI too. Several programs have been developed to analyze audience preference, allowing writers an insight they may not have previously had.
In the post-production stages, editing software can color-grade footage and create visual effects, which previously needed expensive equipment. Distribution has been improved with personalization on platforms like Vimeo, bringing work to more and more people who may not have otherwise seen it.
A Global Stage for Shorts
Whether it be on social media apps like TikTok, video streaming apps like YouTube, or services like Netflix, the way in which we consume content has changed. This has been a game-changer for the short film sector. Dedicated services like ShortsTV exist specifically to host short films, while successes like Netflix’s Love, Death & Robots show there is a growing market for short films. In years gone by, they were seen as niche, but that has changed.
Not only have these services brought the short film industry into the spotlight, but they have also given filmmakers additional ways to monetize their content, either through ads, subscriptions, or pay-per-view. This has given creators the chance to build sustainable careers without having to necessarily create longer-form content. The filmmaker and audience have become closer as a result.
Short Movies on Mobile Devices
The rise of mobile apps has been seen across industries, and it’s no different in the entertainment sector. One of the clearest examples of the success of apps is in the iGaming sector, which has brought gaming from casinos onto personal devices. For example, Playtech’s NJ casino app hosts a range of games from slots to live dealer tables, giving users a range of choices. Moreover, it offers a more personalized experience, with unique rewards and offers, and easier ways to deposit and withdraw money. When it comes to the short movie sector, YouTube pioneered the era of short video content, which has now been developed by TikTok and Instagram, driving a trend toward ultra-short content.
Creators now use programs like Adobe Premiere Rush and Kinemaster. Lowering the barrier to entry, filmmakers can create high-quality videos or short films with ease, at a fraction of the price. Moreover, some mobile apps have enabled interactive storytelling formats where viewers can influence the plot, bending the elements of traditional film that we are used to.
Fueled by technology, the short movie industry has undergone a huge transformation. It is one that couldn’t have been expected two decades ago, and it is now unrecognizable, growing from strength to strength.