Independent artists can be extremely creative regarding the marketing techniques they use to promote their content. While there are plenty of self-promotion strategies, including managing TikTok campaigns on their own or the help from third parties like to increase the reach of music on Spotify and make it visible for film producers, a lot depends on your purpose in the market.

For those who are interested in being included in the movie titles as the film soundtrack writers, it is essential to tune their promotional strategy. Let’s check a few helpful tips on your way to becoming a sought-after artist in the movie production industry. Mind the gap!

Self-Promotion & Collaboration

You will have to be patient and persistent in everything you do as a musician and songwriter. Seek unique opportunities on your own — collaborate with short films and contact different movie producers, advertising your content. Thanks to networking, including music conferences, industry events, and popular film festivals, it will be easier for you to gain recognition as an aspiring artist in the market.

Work on Track’s Quality

To ensure your fame is right around the corner, take care of the quality of your content first. Your song-production techniques have to include the Metadata with your MP3 files. It is also great to work on instrumental versions and explicit lyrics of your songs. At the end of the day, to catch the attention of potential film producers, you have to organize your operational processes properly first.

License Your Music

If you want to become successful in the field, think about getting a so-called Music Sync License. That’s an agreement made between the original piece’s owner and a target user allowing them to use a track in a video format and distribute it on Blu-ray discs, YouTube, and DVDs. It will authorize the release of your content as a part of films, television shows, advertisements, and video games as well.

Diversify Your Income Sources

Don’t focus on writing soundtracks for movies specifically — commercials, TV shows, and other media can also boost your portfolio’s recognition in the market and income:

  • As for the passive income, don’t forget about the royalties paid to the Performing Rights Organization of your choice. Such companies as SOCAN, BMI, ASCAP, and SESAC are popular in the industry.
  • Sync placement payments vary drastically and are predetermined by the film’s budget itself. While small-budget stories can help you earn fame locally and raise up to $1000, large-budget movies or TV commercials may bring you up to $100,000 per track used.

Increase Your Professional Portfolio with Tailored Songs

Conduct your market research first. By checking what trends flow in the environment of such major film studios as Amazon, Netflix, and HBO, it will be easier to understand the mood, vibe, and content they expect to see and implement in their stories.

Although sync licensing is suitable for any type of music you have in mind, this approach might be a lengthy way to success. Since you own the master recording of any piece you create, song covers will also be valid for the project.
At the end of the day, your success is a custom combination of marketing and promotional means to join other famous artists. Your path from an amateur to a professional soundtrack writer for movies won’t be easy, but it is worth the effort.