Think about this; you may have seen a basketball go through a net but have you ever seen a net go through a basketball?….

This is a series of reverse dynamic experiments that I’ve been working on over the past couple of years.

The design and art direction is very much inspired by the work of brilliant contemporary artist and photographers such as George Byrne and Petra Leary (so check them out!).

Director’s statement

The Big Flip is a series of reverse dynamic experiments that I’ve been working on over the past couple of years. The core idea of the whole thing was to basically to play with the audience’s presumptions and expectations. Things look like they should be looking, yet are not acting like they should be acting. So all in all, I thought it would be fun to have sports stuff messing about the place, haha!

The design and art direction is very much inspired by the work of brilliant contemporary artist and photographers such as George Byrne and Petra Leary (so check them out!).

Finally, the sound design was created by the amazing Mt. Wave Studio.