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Humankind

Production /

The TEDx Sydney 2018 titles explore this year’s topic of Humankind by taking us through museum galleries, where our present and potential future collide with the past.

Modern subjects are mixed with classical forms, and the suspended animation of these sculptures kindles poignant evaluation of our current place within humanity’s short timeline.

Director’s Statement

The TEDx Sydney 2018 titles explore this year’s topic of Humankind by taking us through the TEDx Museum, where our present and potential future collide with the past.

Modern subjects are mixed with classical forms, and the suspended animation of these sculptures kindles poignant evaluation of our current place within humanity’s short timeline.

The idea of creating a film that said something about our society and culture was something we had wanted to do for a long time. We’ve worked on a lot of titles and advertising, but had lately been feeling a desire to use design and animation to say something beyond a single conference event, film, TV show, or commercial.

The TEDx opening titles turned out to be the perfect opportunity for this. Here we had the chance to make something purposeful and aligned with the respected values of TED, that would not only satisfy a brief for a title sequence, but hopefully also reach beyond that purpose.

One thing we knew we wanted to do with theme was to show a balance of the positive and negative aspects of humankind, true to the world as it is.

Convincing TEDx of this approach was difficult, but ultimately the founder of the TEDx Sydney chapter, Remo Giuffré, boldly allowed the direction. We cannot thank TEDxSydney and Remo enough for their trust.

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