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The Idea of North

Production /
Starring /

Finding true north.

When a film is able to craft such arduous detail from each individual shot, we are bound to enter an immersive experience. Through its chiming silence, Albert Choi’s ‘The Idea of North’ is almost therapeutical in nature. From beginning to end, we are set in this explorative tone without clearly spelling out the storyline.

Every once in a while, I put myself through strenuous paces with a passion project. Balancing ‘work for them’ vs ‘work for you’ is essential because it keeps you sharp, honest, and curious.

With The Idea of North, I was interested in a layered story – shaping a compelling narrative where it’s about what you eliminate as much as what you show. I find that it’s better to have questions than answers you can’t question.

My process? Hear it, see it, feel it.

With the general storyline being about Yukina Takase’s character finding a direction, we are divided between two completely different timelines, almost trying to define which one is the real one. Through its strange continuous vibe, we almost get hints Daft Punk’s Electroma, slow paced and a quasi inexistent story progression – yet driven by sound and smartly calculated photography to write the story.

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