À la folie, pas du tout is a short film about adornment as a way of being transported. Not jewelry as decoration or status, but as something that opens an imaginary life inside the person wearing it. Directed and written by LUTZ for the small family-owned São Paulo fine jewelry brand Marina Vicintin. Built around surrealism and cycles, with a high fashion touch to it. The title is the closing line of the French petal game, ‘Madly, not at all.’ The film lives between those two extremes.