Featured Short

The iMom

When a mother leaves her kids under the supervision of the family’s iMom, a dark biblical link is realized.

The iMom will change your life! Well, at least that’s what the ads claim. Welcome to the oh-so-near future, where the newest digital product and trend is a robot who can replace you in your daily parental chores.

The iMom will change your life!

The story touches the pressing social and current issue that technology is taking over our lives and our dependencies to it is ever more evident. ‘The iMom’ follows in the footsteps of shorts like ‘Blinky‘ & ‘Zari‘ and can almost act as logical sequels while bringing a much deeper human relation into the mix.

It was only after the millionth time I saw a kid sitting obediently at a restaurant table, staring silently at their parent’s iPad that I wanted to tell a story about how tech products have seeped into family life. Originally I only intended to shoot a 2-minute YouTube clip of a mock-infomercial for a fictional child-rearing product. However once I edited the clip together, I started imagining a world beyond the ad. How would a family interact with Siri if she were actually walking around the home? In the end, I decided to both weave projects, the infomercial and narrative short, into one film.

Driven in parallel with an informercial, the story subtly eases us in through moments of suspecting suspense and brilliantly keeps us on the edge from beginning to end. Shot with Arri Alexa and Canon 5D.

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