A psychological thriller about a girl who loses her identity to her online alter ego.
Every Me, Every You was born from a reflection on how important Social Media has become in our every day life. What we want to share, the image we give, is who we ultimately become in the face of others. Our personal brand is there, in cyberspace, available for anyone to praise, judge or comment on. We have become addicted to the thrill of getting likes, sharing where we were, who we were with and how much fun we were having. It makes it harder and harder to concentrate on reality, rather than on what’s on our feeds. And in some cases we lose connection.
The film follows the life of Lena, a lifestyle vlogger with an incredible following. Her life seems perfect. A lineup of parties, fun and great food. But through the rose tinted glasses of Social Media, reality isn’t always what filters through. Lena has a secret and someone called Eve is threatening to expose it. With her reputation hanging on the balance and followers dropping like flies, Lena will have to face the consequences of her deceit and watch as her saboteur gains notoriety.
Social media has become an essential part of our lives, creating a space where we can market ourselves in any way that we want. But some of us are more dependent on them than others. The danger of becoming obsessed with your Social Media is real. Every Me, Every you explores this idea through it’s protagonist, a lifestyle blogger who lives her life online and slowly loses contact with anything and everything real.
The challenge for this film is to create a contrast between our protagonist’s virtual world and her real world. For this, I plan to make her world a space where light is subjective to mood and integrate social media into the storytelling. Footage from cameras such as iphones, snapchats, boomerangs, will give our protagonist the authenticity of a contemporary Lifestyle blogger and give the story much more depth and colour.
It’s important to note that we are not looking to make a statement against social media, we just want to capture the idea of how new generations can sometimes struggle to make real connections with others and are too fixated on their virtual profile.See the Full Campaign